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Massimo Duroni, an ecodesigner sui generis, shows us what precisely it is an ecodesigner does: after taking apart some chairs, he examines the composition and materials, evaluating whether or not the design is ecologically sound: use of recyclable materials to reduce the environmental impact. Commissioned by the “Leonardo da Vinci” National Museum of Science and Technology, Milan, the film addresses the infrequently asked question about what goes into the design of everyday objects.
Simona Casonato graduated from DAMS, Bologna in 1997. After working as freelance journalist and consultant for various agencies, in 2003 she began working for the National Museum of Science and Technology, Milan, and became head of AV production and programming of exhibition design in 2005. Her film credits include Aldilà del mare. Il sottomarino S-506 Enrico Toti e il suo Museo (2005), which she produced, Scienza è Cultura (2008) and Chi lo fa e chi lo sa? (2008).
«The film’s style is “incorrect”, in that it was made using a fixed camera and “dirty” editing cuts. But this was not by chance. The purpose was to capture young people’s attention in the often noisy and crowded spaces of a museum. Visitors notice and say, “Hey! There’s something wrong.” In this way, it attracts them, so they stop and watch the projection till the end».
Edizione 2008
Panorama - Ambient/azioni
DOCUMENTARY
Italy , 2007, 7'
REGIA/DIRECTOR
Simona Casonato
TAGS:
Sustainable development, Recycling, Ecodesign
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